Weis is an Australian brand owned by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

that produces frozen ice confectionery and frozen fruit desserts. They are most well known for their bar shaped fruit ice creams known as Weis Bars. They are sold at most Australian milk bars and supermarkets and in boxes of eight mini bars or four regular-sized bars at most supermarkets. The Weis manufacturing plant, currently located in

Toowoomba Toowoomba ( , nicknamed 'The Garden City' and 'T-Bar') is a city in the Toowoomba Region of the Darling Downs, Queensland, Australia. It is west of Queensland's capital city Brisbane by road. The urban population of Toowoomba as of the 2021 ...

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , establishe ...

, is set to be moving to

Minto, New South Wales Minto is a suburb of Sydney, in the state of New South Wales, Australia. Minto is located 38 kilometres south-west of the Sydney central business district, in the local government area of the City of Campbelltown and is part of the Macarth ...

by December 2020.

History

The original Weis Fruito Bar was developed by Les Weis in 1957 and was sold from his own corner store in Toowoomba. The Weis Fruito Bar contains pineapple, banana and passion fruit. The most popular bar is the Mango and Cream which launched in 1959. Weis was announced as one of the 150 cultural icons announced in Queensland's Q150 celebrations. In January 2016, Weis planned a successful push into the Chinese market. The Toowoomba company has exported Weis bars to Japan for more than 20 years and close to 30 per cent of its business is now outside Australia. Until August 2017, Weis was a privately owned Australian company. The company was owned and operated by a second generation of the Weis family until they sold it to the Anglo-Dutch firm,

. In late 2019, Unilever announced plans to close the original Weis plant in Toowoomba, making redundant all 93 workers, and move all manufacturing to its Minto Plant in western Sydney. This change was despite the foreign conglomerate telling the original owners that manufacturing would stay in Toowoomba.

Awards

In 2009 as part of the Q150 celebrations, the Weis Bar was announced as one of the Q150 Icons of Queensland for its role as an iconic "innovation and invention".

References

External links

Official Weis Website
{{Authority control Ice cream brands Dairy products companies of Australia Food and drink companies established in 1957 Australian brands 1957 establishments in Australia Toowoomba 2017 mergers and acquisitions Unilever brands